| Finlays enters new markets
James Finlay and Co has said it entered new markets such as Brazil and Spain with its main brand of Ceylon tea called Alwazah.
The company, which owns and manages estates under Hapugastenne Plantations and Udapussellawa Plantations, said in its annual report that it is focusing on increasing volumes in tea exports, especially branded value added packs.
"We have planned for more intensive advertising campaigns in the various markets that we operate in under our own brands," chairman Dickie Juriansz told shareholders.
"We have also actively sought the custom of reputed supermarkets to pack their house brands," he said.
The company is involved in the manufacture of black tea, blending and packaging of tea for export, and also makes and exports speciality teas such as green tea.
About 30 per cent of green tea made in Sri Lanka is from the Finlay plant.
The group is also in insurance and environmental services and is the agent for international airlines and markets industrial and agro-chemicals.
The group's total turnover rose to Rs. 3.6 billion last year from Rs. 3 billion in 1999. Local turnover rose to Rs. 2.1 billion from Rs. 1.7 billion while export turnover rose to Rs. 1.5 billion from Rs. 1.3 billion.
Net profit after tax was Rs. 196 million last year compared with a loss of Rs. 106 million the year before.
Tea exports increased to 7.2 million kg - about 75 per cent in branded form.
Sunday Observer 29 April 2001
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